Exceptional business websites that deliver results!
Website design tailored to your business needs. We take the time to learn about your business, your customers, and your digital needs.
Talk to us now for free advice and a quote!
- 0478 673 822
- sales@litedigital.com.au
- Southport, Gold Coast, QLD
How your site comes together
Planning for Success!
A website that delivers amazing results doesn’t happen overnight. It takes careful planning, attention to detail and focus. Every business is unique and with it every website and it’s requirements are also unique.
We don’t just jump in and start building without a plan, we take the time to learn about your business, your website needs and how everything will work and flow together.
We will be with you every step of the way on this adventure, breaking it down into 5 easy steps… and it all starts with the plan!
- Plan It
- Design It
- Build It
- Promote It
- Analyse It
Plan It
Together we’ll brainstorm what your websites main focus will be and how your customers will experience it. We’ll plan out the customer user experience (UX), how they will flow through your website and if eCommerce is included how your product portfolio will engage with customers.
We’ll look at your target market and your perfect customer persona to design around, we’ll also look at your competitors and make sure you stand out from the crowd and in the mind of your customers.
This is the first step in creating your website, from here we will do up a website plan including a sitemap, pages and what to put on the pages.
Design It
We custom design website from the ground up, no templates or “on size fits all” layouts. Your website is individually tailored to your business and your needs. Don’t worry, this customised service is not going to break the bank. We are very good at what we do.
Your website is an extension of your company and reflects your brand, objectives and corporate culture. No matter if you are looking for clean and corporate or something funky and fresh, we can deliver! No matter what design style you decide to go with we will always make sure the user experience is great and the website is easy to navigate.
Build It
After steps one and two we now have a very strong game-plan and the website build can begin, while we are hard at work with the aesthetics of your site this is the opportune time to create content e.g. photography, copy, product information. If you already have content we can use that’s great, if you need us to help make it for you that’s not a problem either.
Throughout the building process we’ll involve you in it, bouncing ideas and layouts off you to make sure our vision is the same as your vision.
Promote It
Once your website is finished it’s time to make sure the whole world knows about it! As far as we’re concerned promoting your site is an integral part of the process and we are right there with you.
Social Media Marketing – Facebook, LinkedIn or Instagram. We can help with posts, content generation or even paid marketing to help get the word out for you.
EDM (email marketing) – If you already do email marketing we can help with any design help you need, if you are new to email marketing we can help set up lists, load contacts and design templates for ongoing communication with your clients.
Online Marketing – Google SEO and SEM. We can help set up marketing campaigns, track leads and results, set up landing pages. Online marketing as you can imagine is something we specialise in.
Whatever you need to promote your site we are here to help.
Analyse It
Your website has the potential to be a major contributor to the bottom line of your business. Understanding how is a key step to getting the best possible return on your investment. You need to monitor the components which contribute to its success. Remember, what you can measure you can manage.
Key Performance Indicators need to be established including key website metrics. Our websites come with comprehensive statistics and we can help you understand these so that you can improve your website’s performance.
Websites are not static, they grow and change over time. You need to implement a constant and never ending improvement strategy. Find out what’s working, what’s not and, through a system of measuring, monitoring refining and testing you’ll ensure the optimisation/success of your website.
Some Frequently asked questions
What pages are typically included in a business website?
Websites usually include but is not limited to the below pages.
- Home Page – This is the first place customers land when they visit your site.
- About Us Page – This is where you showcase information about your company and staff. Your company history, motto and values will often go here as well.
- Services Page – What you do, this is the informative section of your website.
- Contact Us Page – This page is pretty straight forward, it can sometimes have simple business contact details or go all the way to departments within the company with multiple contacts. We also like to include Google Maps in here typically as it’s a great way for customers to work out where you are and detailed directions to get to you.
- Testimonials – Your existing customers recommending you to your new potential customers. In some industries like Tradesmen sectors this is very powerful.
How much is this going to cost?
We are big on providing value, we want you to feel that we either delivered great value or far exceeded it! Exactly what a website will cost really depends on the Plan phase of the conversation and what scale and functionality you need.
As an indication a typical small business site with the above mentioned typical pages will cost around $999 + gst
We have built small two and three page basic sites for half that as well, it’s best to chat to one of our team members about it to get an accurate quote, and remember our quotes are no obligation so you have nothing to lose having a chat to use.
Are there any ongoing costs with your websites?
With all websites (everyone not just us) there are ongoing annual costs. The two main ones are your domain name registration which is your www.mycompany.com.au web address and your hosting which is where on the internet your website is located. We include these for the first year with your website costs and after that it’s just one annual payment or monthly payments if that’s easier for you.
Typically this is around $249 + gst a year but can go up if you require special functionality like large site backups or Secure Traffic SSL functionality, both of those last two are usually for eCommerce only.
