Did you know that 73% of people are more likely to purchase after watching a video about a product or service? Let’s drill a little deeper into why…
Global statistics (as of 2022) show that 62% of website traffic comes from mobile devices and over 92% of internet users accessing the internet are using a mobile phone to do it, the chances are that someone is viewing your website on a very small screen more often than not.
They are reading a lot of information, swipe after swipe of information, it’s becoming a bit tedious… then all of a sudden “BOOM” there’s a video with all the information they need about your product or service and they watch it because it’s easy, everyone loves easy… that’s why the massive 73% increase.
So… How can you make this work for you, it’s easier than you think… let’s step it out.
- Produce a video or get one from your supplier. Need help making one, talk to us and we can help.
- We upload the video to YouTube and link a copy on your website, we are ready to go.
Now let’s SUPERCHARGE your results..
- Let’s write a page or post about the product or service on your website and use the video as the main point of content, this makes your website your main hub.
- We now share that post on all your social media accounts, the more the better as not everyone is on every type and we want maximum viewership. Facebook, Instagram, LinkedIn… We hit them all and they all link back to your website.
- Promote it. Now we throw a few dollars at a marketing campaign to really ramp up those views.
- Facebook > Facebook Ads > Boost Post Advertising – did you know that with just $50 your ad will be seen by over 500 people, that’s not a bad return on investment.
- Instagram > Meta Ads > Reach Focused ad for 10 days costing $50 will get you in front of 20k sets of eyes!
- LinkedIn > Share your post for free with your connections, promoting your videos doesn’t always have to cost money.
- Analyse the results. Facebook is great for engagement, talking to customers and getting feedback (perfect for sales and market feedback). Instagram is great for massive visual reach with large viewing numbers but not so much engagement (perfect for brand building).
As you can imagine I could go on for days about maximising your new video’s reach out into the world but I think I’ll just leave it here for now, if you take anything away from this post I hope it’s…
(a) Videos on your website and social media can be very powerful.
(b) Lite Digital is here to help with any and all steps along the way.
